iTrace is a visual plagiarism tool conceived and programmed by Dr John Collomose at the University Of Surrey’s Centre for Vision, Speech and Signal Processing. The system takes an image and visually checks it against the University of the Art’s visual arts database. This is prototype proof of concept system, an exciting merging of the creative and the technical. Bullet were commissioned to design and build the website interface, logo and branding. The project was trailed at University of the Arts London, Falmouth and Epsom Art Schools.