Looks like a shed load of dollars was dropped on to Spike Jonze for this interesting project for Absolute Vodka. It is interesting both in content, and in how it is delivered. The website for this give you the feel of entering a virtual cinema, where you can invite your friends via Facebook to view at the same time. We found the streaming to be a bit sketchy, but that may have been the numbers on this its first day of release. One aspect of note of how they are delivering this, is the fact that there are only 5000 viewing slots per day, so get up before our american cousins get online. Hit up www.imheremovie.com.
Do you think the cinema at the front of this site is the same one used in Jonze’s music promo for Fat Boy Slim’s Praise You song?